Exploring The Link Between Design Thinking And The Scientific Method

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Jmpatel95, CC BY-SA 4.0 via Wikimedia Commons modified from original

Design Thinking, in its simplest form, is a contemporary methodology for creative problem solving that borrows its framework from the scientific method.

Here’s a refresher in case you’re a bit rusty: the scientific method is an iterative process by which hypotheses are tested for validity. It goes a little something like this:

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CNX OpenStax, CC BY 4.0, via Wikimedia Commons

In much the same way, design thinking starts with a question and/or problem in the world that needs solving. It could be something simple like, “Will my kids be more inclined to do their homework if I let them play with their friends first?”, …


Why you should abandon your traditional research methods and do this instead.

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We all know the process. You want to know what consumer’s think of a current or upcoming product, so you hire a consultant to conduct surveys, polls and interviews with consumers. You spend time and money to find out what consumers say they like, you tweak your product to match consumers’ expectations, and then the product underperforms once it hits the market. You blame the consultant, you blame consumers for being fickle, but you keep repeating the same process.

Albert Einstein is often credited with saying “Insanity is doing the same thing over and over again and expecting different results”. In order to find out what consumers truly want, you need to change your questions, change your methods, and give consumers an opportunity to truly co-create with their favorite brands. …


Using failure to uncover the secret to successful innovation

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Photo by Ian Kim on Unsplash

We’ve all heard Benjamin Franklin’s famous quote, “if you fail to plan, you are planning to fail”. But what happens when you intentionally make failure a part of the plan? What if we accept failure as a necessary side effect of trying something new? We just may find that embracing failure is the secret to success after all.

Expect to Fail

Failure is far less traumatic when we recognize from the get-go that it is an expected step in the innovation process. Some ideas will be bad ideas, some concepts will not work, and sometimes things will go terribly, terribly wrong. Understanding (and acknowledging) that failure is not only accepted, but expected, gives us the freedom to explore new avenues without fear that failure will be a negative reflection of our abilities. A willingness to experiment, fail, and try again is crucial when encouraging innovation. …


Innovation in the Beverage Industry part 3

by Elliott Sparks

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Photo by Lisa Hobbs on Unsplash

In July 2019 our Operations and Systems Director, Elliott Sparks, published a 3 part series on innovation in the beverage industry. We are republishing the series as a part of our catalogue on Medium. Here is part 3 of that series.

In the third installment of ‘Innovation in the Beverage Industry’ I’m taking a look at drinks that are twisting consumer expectation, combining unusual flavours and disrupting beverage standards.

So, without further ado, here are three of my favourite disruptive beverages currently on market:

Little Fluffy Head Cheese Tea

Yes, you read that right, cheese tea. It may sound strange at first but these foamy cheese topped teas are taking the US by storm. Originally a trend conceived in Asia (most notably Japan, China and Malaysia), the drink takes traditional cold tea, ranging from milky/ black teas to herbal and matcha, and tops them with a layer of whipped cream cheese. …


Innovation In The Beverage Industry part 2

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Image by Richard T on Unsplash

In July 2019 our Operations and Systems Director, Elliott Sparks, published a series on innovation in the beverage industry. We are republishing the series as a part of our catalogue on Medium. Here is part 2 of that series.

Cannabidiol (or CBD) oil is gaining immense popularity as an effective treatment for a variety of ailments, some of which include anxiety, acne management and general pain relief. The growing trend has led to many companies experimenting with infusing the oil into everyday products to deliver functional benefits to consumers, none better suited to rapid delivery than the beverage industry.

Let’s take a look at 3 of the latest CBD-driven innovations in the beverage…


Innovation In The Beverage Industry part 1

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Photo By Tatiana Rodriguez on Unsplash

In July 2019 our Operations and Systems Director, Elliott Sparks, published a 3 part series on innovation in the beverage industry. We are republishing the series as a part of our catalogue on Medium. Here is part 1of that series.

Food and beverage technologists around the world are constantly working to uncover where the next big innovation may come from. They explore things like ingredient macro trends, societal and cultural influences, packaging and storage designs and so on, in hope that they’ll discover the next disruptive change for the industry.

Let’s take a look at 3 of the latest innovations to recently hit the…


Where to start if you want to do it better.

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Photo by Steve Johnson on Unsplash

“No great discovery was ever made without a bold guess”

- Isaac Newton

The term ‘innovation’ has reached a glorified position in the 21st century. Every organization as far as the eye can see claims to have some stake in it, citing the same reasoning as any other; that it’s ‘deemed necessary for strategic growth and staying ahead of the competition’. Corporate executives recognize that innovation is important, as a 2017 McKinsey report found that 84% of executives believe innovation is key to achieving their growth objectives. But that same report revealed that only 6% are actually satisfied with their efforts. That’s a pretty big mismatch.

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